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Resources >> Glossary

  • Access Panel – large, deeply profiled panel not designed for one specific client

  • Ad or Communication Test – a test to determine if an ad will have its intended effect

  • Cint Access – an open marketplace for accessing sample from a variety of independently owned panels containing over 7 million panelists in more than 50 countries

  • Coding – the organisation and quantification of open-ended responses

  • Community – a group of individuals who come together based on a common interest

  • Completion Rate - the proportion of qualified respondents who complete the survey

  • Concept Testing - the assessment of potential customers’ reactions to a proposed product or service

  • Crowd Sourcing – the assignment of tasks to a large group of people or community in order for them to problem-solve in a collaborative way

  • Custom Panel – a panel, large or small, designed and constructed for a specific company or brand

  • Custom Scripting – the process of creating custom question types in online surveys

  • Data Analysis – a process of inspecting, cleaning, transforming, and modelling data with the goal of highlighting useful information

  • Demographics – information based on the age, gender, life-cycle stage, geographical location, income and occupation of panelists

  • Discussion Guide – the set of questions to be utilised in an online qualitative session, either focus group or bulletin board or webcam recorded interview

  • DIY – in online research, this refers to a client scripting their own surveys

  • Engagement – Maintaining interest of panelists throughout the process of belonging to a panel and participating in research

  • Fieldwork – in online research, this refers to the process of collecting data

  • Full Service Research – when the survey scope includes an agency designing an approach and methodology, developing the research instrument, fieldwork and project management, as well as the analysis of data results and provision of a report

  • Gamification – applying gaming methods to enhance engagement of panelists during data collection

  • Incentive – a reward given to a panelist who participates in a research project

  • Incidence - The proportion of panelists contacted in a survey who qualify for the survey

  • Label Test - A test that measures consumer reactions to a label

  • Landing Page – the website that panelists are directed to after completing a survey

  • MaxDiff – MaxDiff is an approach for obtaining preference/importance scores for multiple attributes

  • Methodology – a research approach to address a clients’ research objectives

  • MROC – ‘Market Research Online Community’, mostly utilised for online qualitative research

  • Mystery shopping – a type of observation study where consumers are sent to a business to act in the role of a customer and evaluate their shopping experience and the service provided

  • Open Panel – a panel which is available to all researchers via the Cint Access marketplace

  • Package Test - A test that measures consumer reactions to a package

  • Panel – a group of individuals who agree to participate in research on-going

  • Panelist – an individual member of a panel

  • Patterned Responses – when a panelist participating in a survey provides systematic responses instead of actually reading the questions and considering their answers

  • Powerpoint – a way in which to deliver data analyses and reports which enables highly visual slideshow presentations

  • Prize Draw – Panelists are entered into a random selection to win a limited number of incentives

  • Profile Data – demographic and other details collected upon registration for a panel to be utilised to target research opportunities and enhance the analysis when further data is collected

  • Questionnaire Design – the order, content and logic of questions to be asked in a survey

  • Redirect – final website page viewed once panelists have completed a survey

  • Report – written detailed analysis of research results with conclusions and recommendations

  • Reporting Tool – online software that enables a direct view into results

  • Respondent Level Data - data from an individual panelist, such as a panelist’s profiling data or a panelist’s completed survey

  • Response Rate – the percentage of all panelists invited who either screened out or completed the survey

  • Revenue Share – the percentage of CPI (Cost Per Interview) that is provided to a company who owns a panel that is opened on the Cint Access marketplace

  • Routing – determines which questions and the order of questions shown to respondents based on responses to previous questions

  • Sample – a sub-group of panelists who have been selected for a particular research study

  • Sampling –the selection process for choosing the sub-group who will be invited to participate in a study

  • Screening Questions – the questions at the beginning of a research study to ensure that panelists who are allowed to participate meet the requirements of the particular study

  • Scripting & Hosting – the process of creating an online survey and enabling that survey to be completed online

  • Stimuli - Images, sounds and/or videos to aid panelist recall and discussion

  • Straight Lining – when a panelist is participating in a survey provides a repetitive systematic response instead of actually reading the question and considering their answer

  • Tables - frequency and percentage counts by question or combinations of questions from survey results

  • Toplines – a brief breakdown of the main findings of a study, this can include tables, graphs and summary points

  • Verbatim – an answer to an open end question where the panelist uses their own words


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