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  • Obtain qualitative research online that is faster, cheaper and more representative than offline

  • Choose your own moderator, or moderate yourself or have EasyInsites do this for you

  • Obtain focus groups, bulletin boards and one-on-one interviews all within the same platform

EasyQual uses a very high quality, proven platform that is offered to our clients as a full or self-service online qualitative tool. Clients can choose from:

EasyBulletinBoard

EasyBulletinBoard is an excellent approach and platform for collecting in-depth feedback through involved discussions with panelists in real-time across a period of 1-7 days typically (or longer if needed). EasyInsites can build and host an EasyBulletinBoard for you, or you may choose to use your own moderator. You can be involved in real-time, and can initiate conversations between contributors and introduce new threads to the mix during the “life” of the EasyBulletinBoard. EasyBulletinBoard is effective as a stand-alone research project, or as a follow-up to an online quantitative survey when you want to get further insights that can be quickly and cost effectively collected.

Click here to play a short video describing how EasyBulletinBoard works

EasyFocusGroup

EasyFocusGroup allows you to conduct online focus groups, internationally, at any time with a broad range of respondents. This service allows you to recruit and run your group within a couple of days. EasyFocusGroup is a great way of getting top-level feedback on concepts and media, and reducing the cost of a standard focus group by up to 70%. You can have access to, view the group as it evolves, and have a link to the moderator which enables you to contribute and steer the topic guide as you react to feedback from participants in real-time.

Click here to play a short video describing how EasyFocusGroup works

EasyOneOnOne

EasyOneOnOne allows you to conduct one-on-one interviews using our EasyQual platform. There are always times when a one-on-one interview is needed to get a more open, honest qualitative response than from a focus group. By using EasyOneOnOne, our clients can conduct one-on-one interviews with selected individuals quickly and easily at a very low cost compared to arranging typical face-to-face interviews.

For more information on EasyQual, please contact us at info@easyinsites.com

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