• 1000+ panels on the exchange with hundreds open across 40 different countries/markets

• If you choose, open your panel to other researchers and be paid

• Keep your panelists sufficiently active when you are not using them

• Be the one to provide the benefit of taking surveys to those who join your panel

Quality Rules

EasyExchange has many consistent quality rules and standards by which your panel and access to it will be managed, however, you set the price and can also set specific permissions

• Panel Blending – most often, sample is drawn from multiple panels simultaneously to reach hard target groups, remove source bias, and to reach panelists with different motivations for participating
• Random & Stratified Sampling – within the required targets, sample is always randomly generated as well as being stratified by high, medium, and low responders (based on frequency and speed with which they typically respond to survey invitations)
• Quarantine and Contact Settings – both panelists and panel owners can set the maximum number of survey contacts per month, standard rule is a minimum of 7 day quarantine period and only one survey invitation at a time
• Survey Length Limit – 25 minute limit, nothing longer is permitted

Open & Closed Panels

• Closed panels are solely for the panel owners own use. Our panel management tool, through which you the panel owner (or EasyInsites) manages your panel, is easy-to-use and provided at a very competitive cost. The panel may be opened up any time the panel owner wishes to do so. Even if your panel is closed, you can still access the open panels in the Exchange.
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• Open Panels are hosted on the Exchange. Every month new open panels are added owned by different types of companies. As a panel owner of an open panel, you set your own base price for the market, define all permission rules, and determine the incentive approach. Each time a buyer sources from your panel, your company earns income. You also access your own panel at no cost to you.

EasyExchange Security & Systems

• Personal information of a panelist can only be accessed by the panel owner
• Users are automatically logged off after a period of inactivity
• Demographic data from a sample is never identifiable down to the individual
• All servers, services and network are monitored 24/7 by both Cint AB and their hosting partner with operation teams on stand-by
• Servers are located in state-of-the-art facilities with maximum security and redundancy
• Panelists are automatically excluded from taking part in surveys in the same subject category or project regardless of the panel they belong to