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A Panel Is So Much Better Than A List
August 18, 2011

There is still a question regarding whether to build an online panel or simply to use a list of email addresses when conducting

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Why Custom Panels Generally Provide Better Quality Than Access Panels
August 17, 2011

Access panels today are facing huge challenges, and the trends are working against them. These challenges include higher

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Custom Panels vs. Communities – What’s The Difference?
August 16, 2011

Do I want a Custom Panel or a Community? How do I know? Are these the same? If not, what are the differences? These are the

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Niche Markets Require A Custom Panel Solution
August 15, 2011

Niche markets typically require a custom panel solution, in large part because these markets are low incidence and often

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Why don’t more SMEs have customer advisory panels?
July 21, 2011

I was asked to present a seminar yesterday at a local business conference, the topic was on customer research and how this

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The Critical Importance Of Having A Customised Panelist Website
July 20, 2011

Engagement on the internet is challenging, with all of the various opportunities and stimuli competing for our attention.

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The Case Against Ring-Fencing An Access Panel
April 11, 2011

I recently met with a Research Director at a major global pharmaceutical company in New York who told me that he had been

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Collect Emails, Everything Else Will Follow
February 28, 2011

I have a friend who spoke with me this past weekend about a plumbing business he has just started, the starting point being

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Community ‘Control’ More Sensible with Marketing than Market Research
February 14, 2011

Our ESOMAR paper has been featured in the Research Conference Report December 2010-January 2011 issue. Main point: Online

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Charles Pearson 2011 Prediction – as originally published in Research Business Reports, December 2011 Issue
January 25, 2011

End clients in much greater numbers will realize the benefits of having their own online panels and communities. There will

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